Different Marketing Techniques used by the Relief India Trust

Introduction:

The NGOs don’t seek any profits or make money with the services they provide but still they need to market their brand for a number of different reasons. The brand marketing is essential because the NGOs have to generate funds by reaching different donors. The donors for an NGO can be local, national or even international so their marketing campaigns also have to reach such a scope. A lot of NGOs these days, including Relief India Trust have a business angle as well, but with no intention of using the profits for their own wellness. Rather, the money generated through their business is used again in their development projects which are implemented for the benefit of the community. The NGOs have different products and services which they market in the business domain for generating profits in order to be used for a noble cause. This gives them numerous benefits where their products and services reach out to the masses and generate funds and profits at the same time.

Different Marketing Techniques used by the Relief India Trust

There are a number of marketing techniques used by the Relief India trust for the marketing of their brand, products and services in different business sectors. The following is a list of some of the most useful and feasible marketing strategies used by the NGO for their promotion:

·         The website of the NGO is the most crucial marketing platform. It is a kind of one time investment which isn’t too much, but the perks of such marketing are enormous. This is also the best way to reach out to the potential donors, government and the civil society without making much of an effort.
Everybody knows that any reputable organization does have an online presence in the form of a website.

·         Exhibition events are organized at different platforms for selling their different products and their presence also promotes their brand in a very effective way. The media coverage is the  major benefit that the NGOs are looking to exploit in this way.

·         The cultural and religious events organized in different places of India also serve as a great place for marketing their brand very effectively. The participation of people in such events is usually a lot and then the media coverage also plays a great role in the marketing of the brand of an NGO.

·         Different stationary items are marketed with the logo of NGO name which are distributed freely in some regions and also sold in the NGOs events for marketing and making money at the same time. The yearly calendars are produced as well which plays the same effective role.

·         The mascots used by the NGOs play a great and a notable role in their marketing campaigns and making the NGO familiar at a very larger scale.

·         The NGOs also use different types of media such as social media, print media, electronic media etc for the promotion of their NGO brand.