How Relief India Trust Recruit Top Class Fundraisers

Introduction:

Fundraising campaigns are very critical for any NGO in order to ensure continuity and success in their projects. The effectiveness of the fundraising campaigns is dependent on the quality of your project and the ability and effectiveness of your staff that have all the right ideas to influence the potential donors to donate generously for the cause. Relief India Trust feels great pride to have the services of top fundraising employees for performing the much needed fundraising campaigns. None of the staff from day one of his joining could be effective and usable for starting any major fundraising campaign straight away. Everybody needs some time to adjust and they need to be trained well in order to produce some quality results in favor of the NGO. For this purpose, the NGOs recruitment management or the recruitment team needs to play their part. They should intelligently hire people who are capable and have the potential to perform the fundraising campaign activities.

Training of the fundraising staff:

The Relief IndiaTrust management has got the right eye to recognize the potential in the fundraising campaign candidate during their recruitment and the potential employees’ screening process. This can be a tough process initially, but with time every organization learns about the necessary tactics of recruitment with experience. The potentially capable staff recruited is then supposed to be groomed by extensive training programs to perform their required fundraising campaigns with ease. There are different types of fundraising campaigns. The following are three major types of fundraising campaigns that are practiced by the Relief India Trust:

1.       Fundraising through Correspondence.

2.       Telephone Fundraising.

3.       Face to Face Fundraising.

All the above are different types of fundraising campaigns and ideally the experienced and the medium or the large scale NGOs have dedicated staff to help run the fundraising campaign effectively on behalf of the NGO they are working for. All the above mentioned fundraising campaign techniques have different requirements and for this reason, different fundraising training sessions are designed. One quality of the employee that is commonly required in all the approaches is to have very effective communication skills. The candidate ideally has to be outspoken with a friendly tone and must have the idea as how to tackle all types of situations which may arise during an interaction with the potential donors. The information and knowledge about the NGO and its programs and services is pivotal. 

Ideally, the fundraising staff essentially has to take his job just as a marketing consultant or a salesman. He has to sell the products and services of the NGO which is actually the main thing for which the NGO is working for and also which can interest the potential donors as well. The volunteers, however are regarded as the most effective individuals for performing such task as they have got the right motivation and dedication which is highly required for such fundraising campaigns. The volunteers are further more useful as they don’t add any financial burden on the NGO.

How Relief India Trust formulates their projects

Introduction:

The Relief IndiaTrust gained so much success and appreciation in the eyes of the locals, government and donors due to their hard work and professional approach in all their related activities. The ReliefIndia Trust genuinely believes that there has to be a formalized approach in the setting up of their projects which they are looking to initiate for the betterment of general public, environment or the wildlife of the region. The properly organized projects also provide a transparent mechanism to all the donors, volunteers or anyone attached to the organization in any other way. Further, such an infrastructure also ensures that the projects are professionally completed with no injustice and also within the given deadline or the ideal timeframe for the project to be completed. It is a great advice for all the smaller and amateur NGOs to follow in the footsteps of the Relief India trust that are doing an exceptionally great work in the field with their absolutely amazing professional approach.

Things to keep in mind while initiating a certain project:

The following are some of the things that the management of the NGO must keep in mind while initiating their different projects:

·         The management of the NGOs has to determine and inculcate in the staff the level of required ambition in the project.

·         The objectives of the project should be clearly defined. The management should be very clear about the target group of the project and what output or results they are looking to achieve with the implementation of this subject. The target groups can be categorized as primary and secondary, if applicable. This will give the management a much better control over the project they are looking to implement in some particular sector of the society.

·         There must be a definite strategy for the implementation of the project. The management of the NGO and the project must evaluate any strategy on the basis of its pros, cons and effectiveness to the society.

·         The NGOs must also determine and evaluate all the factors that are external to the project, but are relevant and strong enough to influence the outcome of the project. The project strategy should always consider and cover all these factors that can bring drastic results or seriously negative impacts on the project being implemented. 

·         The allocation of the resources is a very critical thing to consider in this regard. The NGOs must have enough material or any other form of resources which makes sure that the objectives of the project can be well achieved without any supplementary need of resources.

·         The Funds are pivotal for the project and the success solely depends on the funds that the NGO already has. Ideally, for any project, the NGO should only initiate it if they have at least 75% of the estimated cost of the project in their hand. It is better to wait rather than going underprepared with insufficient funds for a project.

How according to Relief India Trust the bad NGOs can be made good

Introduction:

The Relief IndiaTrust with its experience knows all the dynamics of working of the NGO. It is because they have gone through all the hard times and struggled a lot in their sector due to the challenges they faced. But, determination and hard work helped them come out as a winner and they have all the experience of tackling with different situations that can bring a downfall to a company. For this reason, they have an idea that what other NGOs can do in the times they are struggling and finding great difficulties to come out of their issues. Panic is the thing which all those struggling NGOs should avoid and look for different solutions that can help them recover in a timely manner with much more efficiency.

Opportunities for the struggling:

According to the ReliefIndia Trust, the bad or the struggling NGOs must look for the opportunities available for them in order to turn into a good NGO. The international development organizations are doing an exceptional job in helping the deprived sectors by providing aid through the NGOs. According to some reliable resources, these international organizations give more than $100 billion of aid every year, which is accumulated by the contribution of taxpayers and some private donors as well. This money is spent internationally for the relief work without any discrimination. The main reason for the struggling of the bad or the poor performing NGOs is their lack of funding. Due to their inconsistent performance and poor organizational structure, the local donors loses their confidence in donating them their money or probably they lose the influential power to convince the potential donors to get some funds for their NGOs to help the people out there. So, for such NGOs, who have all the right powers must try to come back hard with all the right intentions and try to convince the international development organizations to fund them in order for them to start some notable projects. In such cases, all that matters is your proposal. It should be strong enough with the right project to convince those international aid agencies to support you financially with your project. Further, the NGOs can also look towards their government and ask them to help you out in bad times. If they are impressed by your existing architecture and your future plans, then they would surely help you both with finance and material that are needed for the implementation of the future projects.

 Fund NGOs for results, not just for input:

All the individual donors, international aid agencies and the government always feel interested in helping an NGO only after considering their output. This means that the NGOs must show their output in order to impress the donors. The best way for the NGOs in this regard is to look for generating some funds through fundraising campaigns and initiate a small project. Based on the output of their small project, they can approach the other big donors to help them out with their big projects. 

Different Marketing Techniques used by the Relief India Trust

Introduction:

The NGOs don’t seek any profits or make money with the services they provide but still they need to market their brand for a number of different reasons. The brand marketing is essential because the NGOs have to generate funds by reaching different donors. The donors for an NGO can be local, national or even international so their marketing campaigns also have to reach such a scope. A lot of NGOs these days, including Relief India Trust have a business angle as well, but with no intention of using the profits for their own wellness. Rather, the money generated through their business is used again in their development projects which are implemented for the benefit of the community. The NGOs have different products and services which they market in the business domain for generating profits in order to be used for a noble cause. This gives them numerous benefits where their products and services reach out to the masses and generate funds and profits at the same time.

Different Marketing Techniques used by the Relief India Trust

There are a number of marketing techniques used by the Relief India trust for the marketing of their brand, products and services in different business sectors. The following is a list of some of the most useful and feasible marketing strategies used by the NGO for their promotion:

·         The website of the NGO is the most crucial marketing platform. It is a kind of one time investment which isn’t too much, but the perks of such marketing are enormous. This is also the best way to reach out to the potential donors, government and the civil society without making much of an effort.
Everybody knows that any reputable organization does have an online presence in the form of a website.

·         Exhibition events are organized at different platforms for selling their different products and their presence also promotes their brand in a very effective way. The media coverage is the  major benefit that the NGOs are looking to exploit in this way.

·         The cultural and religious events organized in different places of India also serve as a great place for marketing their brand very effectively. The participation of people in such events is usually a lot and then the media coverage also plays a great role in the marketing of the brand of an NGO.

·         Different stationary items are marketed with the logo of NGO name which are distributed freely in some regions and also sold in the NGOs events for marketing and making money at the same time. The yearly calendars are produced as well which plays the same effective role.

·         The mascots used by the NGOs play a great and a notable role in their marketing campaigns and making the NGO familiar at a very larger scale.

·         The NGOs also use different types of media such as social media, print media, electronic media etc for the promotion of their NGO brand.